Alpha (α) is a term used in investing to describe an investment strategy's ability to beat the market, or its "edge." Elevation: is the act of elevating. Together, Alpha Elevation represents the focus on delivering “better than market” outcomes and constantly improving.

Alpha Elevation is led by Mark Hawkins, an industry leader with more than 35 years of experience in leading finance organizations at global software and technology companies, including Salesforce, Autodesk, Logitech, Dell, and Hewlett-Packard. He also brings extensive experience in both public and private board of directors roles, as well as a background in venture and private equity.